True Diamond is India’s finest designer rings atelier – bold, edgy, and obsessively focused on diamond rings – crafted in lab grown or natural diamonds (your choice).
Rings have always meant more than jewellery. When no brand truly owned this deeply personal space, True Diamond was founded to create innovative rings the world has never seen before.
Parin Shah was the Ex-VC and business strategist with Equanimity Investments and Renée cosmetics
Darayus Mehta was the Ex-Chief Marketing Officer and Online Business Head at Beardo and L’Oréal. He’s more commonly known as Zirak – the delusional, inappropriate & eccentric jeweller taking on the world with his apprentice Saoirse. (Pronounced Sershia). Catch the trending micro drama series below:
True Diamond was named among India’s Top 50 jewellery brands by the ET.
Innovation sits at our core, allowing us to introduce ideas rarely explored in India, from Portuguese and Kash cuts to Black Gold, Black Diamonds, and Champagne Gold Lily Cut diamonds, while continuously pushing creative boundaries through unapologetically bold content.
